Archive for the ‘collaboration’ Category

Wiki and democracy

July 3, 2007

What if every citizen could participate on editing and recreating the national Constitution? This was the starting point for Assembléia Constitwiki project, led by Frederick van Amstel. He added the full text of Brazilian Constitution from 1988 to a wiki and invited everyone to edit it freely. In the end of the year, the revised text will be presented to Congress.

 I’m very curious about the outcome of this project. I think it’s brilliant, although I believe it might need some moderation depending on the number of participants. 


User Generated Advertising

March 26, 2007

I’ve been to BarCamp this weekend, my first one! I’ll talk about it later, it was really exciting!

Well, anyway, this post is a little bit late – it should’ve been posted in December, actually. Almost 4 months later, here you go: my graduation paper, in PDF (and in Portuguese, sorry for those who can’t read it). From the abstract:

With the growing popularity of online content production and publishing tools, many users transitioned roles from consumers to producers, changing the traditional communication flow where the mainstream media is the broadcaster and the consumer is the receiver. This paper aims to analyze the online content production and how it ties to advertising.

Keywords: advertising, User Generated Content, Web 2.0, wisdom of crowds, long tail, new media, mass amateurization

You can download it here: As armas da raposa [PDF, 740KB]

Bikini Revolution

November 20, 2006

Documentary project looking for some collaboration online. From their blog:

Have you ever imagined a documentary were your personal story could be featured side by side with Halle Berry’s, Brigitte Bardot’s, Marilyn Monroe’s, Princess Leia’s and even the Pope’s?

That’s what Bikini Revolution is set out to do. The new documentary from top South American producing company Mixer, wants to tell the story of the Bikini.

And the Bikini’s history isn’t only anthological films, political actions or clothe desingners. It was women wearing the two pieces to the beach, parks or even work (why not?), that made the bikini a much popular and signifiant piece of clothing.

For that reason we want your stories to be a part of our film. Remember that girl you fell in love – yes, that girl with a polka dot bikini? Or its it your fist red bikini that is still carefully kept safe even tought it hasn’t fit you for more than 10 years?

To be a part of our documentary you only need to use you skills as videoblogger, record yourself in a webcam, miniDV or any other way you can think of telling your story. Then just send it to us!

The best stories will be featured in our documentary to be screened at french-german TV Channel ARTE and then go around the world.

Videos should be posted at:

Collaboration and the fear of failure

March 29, 2006

Last week I ran into Pledge Bank. At first I thought it was just another web2.0-social-networing site. Anyway, I decided to check it out and was positively surprised by the site promise: to help you find people who would join your pledges and help you on achieving a common objective. Isn't it great? You can start doing something only when you're sure it won't be a complete failure.

I started to think about so many pledges I could run. "I will post a new entry to this blog, but only if at least 3 people leave comments", "I will write my undergratuate essay, but only if I'll get an A+". Of course these are only jokes, but it got me thinking…what's the problem on failing? Why are we so afraid of failing?

So many good things can be learned from "failures". A good and recent example from the blog world is Bayosphere's. The site was supposed to be a source of news "by and for the Bay area", but it didn't work exactly like that. I won't go into the details, you can read'em all on the open letter linked above. But, to put it simply, there were very few citizen journalists participating. Can we call it a failure? I'm not sure we can.
According to game theory, when a player collaborates on a game, he/she expects that other players will collaborate too. If there's a way to "punish" the players who don't, the collaboration level gets closer to optimum. What happens, then, when the "game" will only take place if collaboration is assured? Let's watch Pledge Bank and see. While I'm hoping for the success of the many pledges already in there, I still think we might be missing some good learnings from old school trial and error method.