Archive for the ‘citizen-media’ Category

BlogCamp – 1st day

August 27, 2007

Someone once told me that “BarCamps are like e-groups live”. This weekend, it was proved right and even extended to live meme, live twitter and live tagcloud (of course, the beer has helped a lot on these).

When I got there on Saturday morning I didn’t promptly recognize anyone standing in the entrance. As I entered the room, there were Gilberto, Danilo, Lucia, Marco, Gabriel and many other barcampers I met some months ago (later on Kazi joined the group with the best t-shirt I’ve seen there: “Don’t worry, I forgot your name too”). We even had a welcome coffee offered by Boo-Box. Besides all the old skool guys, there were also some new faces around, like Thiane Loureiro from Edelman and journalists from IDG and (believe it or not) Estadão.

After a brief opening session lead by Manoel, Danilo started a discussion about the upcoming features of Wasabi. During the first minutes, it felt like we were dragged into some kind of business meeting with a PowerPoint presentation and a not-so-interested audience. Thankfully, that was quickly solved by Lucia, who invited part of the group to other discussions. After that, Danilo could finaly explain (withot the ppt) what are the plans for the mash-up of social network, feed aggregator and digg. And the future seems bright: according to him, by the end of the year the new version of the portal will be live with a new advertising model, where one can choose which ads to display in his blog. The model is based on CPM rather then CPC and the objective is to offer bloggers at least 60% on a revenue share system. The ads, by the way, are not text-based: the idea is to use mainly videos. Luthiano Vasconcelos joined our group and introduced his new project, Tuangr, a social shopping tool based on Chinese “tuangous” (“team buying” in Chinese), flash mobs where people meet for shopping a particular item and get group discounts. Luthiano wants to bring this to online shopping.

Opening session

After lunch, more people joined the event. Just as we got back to Gafanhoto I met Luli and a couple of other newcomers. I joined the discussion on collaborative journalism and was glad to meet Marmota, Ceila, Markun and Juliano Spyer there. This time, the discussion we started during BarCamp was not interrupted by comments on “how to make money with your blog” and got some great new examples from Liliana, Denis and Ricco. Again, the hottest topic was how to engage your audience to participate. Some of the suggestions were improve usability, stimulate offline meetings, use friendly language and properly acknowledge contributors.

Marmota / Malla / Ceila

After a full day, time for beer! This time, I could finally introduce Pinheirinho to everyone (we were going there on BarCamp, but it was closed). No doubt this was the best and longest “discussion”.



User Generated Advertising

March 26, 2007

I’ve been to BarCamp this weekend, my first one! I’ll talk about it later, it was really exciting!

Well, anyway, this post is a little bit late – it should’ve been posted in December, actually. Almost 4 months later, here you go: my graduation paper, in PDF (and in Portuguese, sorry for those who can’t read it). From the abstract:

With the growing popularity of online content production and publishing tools, many users transitioned roles from consumers to producers, changing the traditional communication flow where the mainstream media is the broadcaster and the consumer is the receiver. This paper aims to analyze the online content production and how it ties to advertising.

Keywords: advertising, User Generated Content, Web 2.0, wisdom of crowds, long tail, new media, mass amateurization

You can download it here: As armas da raposa [PDF, 740KB]

Bikini Revolution

November 20, 2006

Documentary project looking for some collaboration online. From their blog:

Have you ever imagined a documentary were your personal story could be featured side by side with Halle Berry’s, Brigitte Bardot’s, Marilyn Monroe’s, Princess Leia’s and even the Pope’s?

That’s what Bikini Revolution is set out to do. The new documentary from top South American producing company Mixer, wants to tell the story of the Bikini.

And the Bikini’s history isn’t only anthological films, political actions or clothe desingners. It was women wearing the two pieces to the beach, parks or even work (why not?), that made the bikini a much popular and signifiant piece of clothing.

For that reason we want your stories to be a part of our film. Remember that girl you fell in love – yes, that girl with a polka dot bikini? Or its it your fist red bikini that is still carefully kept safe even tought it hasn’t fit you for more than 10 years?

To be a part of our documentary you only need to use you skills as videoblogger, record yourself in a webcam, miniDV or any other way you can think of telling your story. Then just send it to us!

The best stories will be featured in our documentary to be screened at french-german TV Channel ARTE and then go around the world.

Videos should be posted at:

Collaboration and the fear of failure

March 29, 2006

Last week I ran into Pledge Bank. At first I thought it was just another web2.0-social-networing site. Anyway, I decided to check it out and was positively surprised by the site promise: to help you find people who would join your pledges and help you on achieving a common objective. Isn't it great? You can start doing something only when you're sure it won't be a complete failure.

I started to think about so many pledges I could run. "I will post a new entry to this blog, but only if at least 3 people leave comments", "I will write my undergratuate essay, but only if I'll get an A+". Of course these are only jokes, but it got me thinking…what's the problem on failing? Why are we so afraid of failing?

So many good things can be learned from "failures". A good and recent example from the blog world is Bayosphere's. The site was supposed to be a source of news "by and for the Bay area", but it didn't work exactly like that. I won't go into the details, you can read'em all on the open letter linked above. But, to put it simply, there were very few citizen journalists participating. Can we call it a failure? I'm not sure we can.
According to game theory, when a player collaborates on a game, he/she expects that other players will collaborate too. If there's a way to "punish" the players who don't, the collaboration level gets closer to optimum. What happens, then, when the "game" will only take place if collaboration is assured? Let's watch Pledge Bank and see. While I'm hoping for the success of the many pledges already in there, I still think we might be missing some good learnings from old school trial and error method.

A decade ago

March 27, 2006


“We are creating a world that all may enter without privilege or
prejudice accorded by race, economic power, military force, or station
of birth. We are creating a world where anyone, anywhere may express
his or her beliefs, no matter how singular, without fear of being
coerced into silence or conformity. Your legal concepts of property,
expression, identity, movement, and context do not apply to us. They
are all based on matter, and there is no matter here.[…]

Your increasingly obsolete information industries would perpetuate
themselves by proposing laws, in America and elsewhere, that claim to
own speech itself throughout the world. These laws would declare ideas
to be another industrial product, no more noble than pig iron. In our
world, whatever the human mind may create can be reproduced and
distributed infinitely at no cost. The global conveyance of thought no
longer requires your factories to accomplish.”

A Declaration of the Independence of Cyberspace, John Perry Barlow

You could think this text was written recently by a citizen media enthusiast like Dan Gilmour (although this is definitely far from Dan's writing style) or one of the good guys on But, in fact, it was written a decade ago, on February 1996. It's
interesting to think of how much of what we thought then became true
(or is on its way), and still how much we don't know about where this
is leading us. A must read, even though 10 years later.