BlogCamp – 1st day

Someone once told me that “BarCamps are like e-groups live”. This weekend, it was proved right and even extended to live meme, live twitter and live tagcloud (of course, the beer has helped a lot on these).

When I got there on Saturday morning I didn’t promptly recognize anyone standing in the entrance. As I entered the room, there were Gilberto, Danilo, Lucia, Marco, Gabriel and many other barcampers I met some months ago (later on Kazi joined the group with the best t-shirt I’ve seen there: “Don’t worry, I forgot your name too”). We even had a welcome coffee offered by Boo-Box. Besides all the old skool guys, there were also some new faces around, like Thiane Loureiro from Edelman and journalists from IDG and (believe it or not) Estadão.

After a brief opening session lead by Manoel, Danilo started a discussion about the upcoming features of Wasabi. During the first minutes, it felt like we were dragged into some kind of business meeting with a PowerPoint presentation and a not-so-interested audience. Thankfully, that was quickly solved by Lucia, who invited part of the group to other discussions. After that, Danilo could finaly explain (withot the ppt) what are the plans for the mash-up of social network, feed aggregator and digg. And the future seems bright: according to him, by the end of the year the new version of the portal will be live with a new advertising model, where one can choose which ads to display in his blog. The model is based on CPM rather then CPC and the objective is to offer bloggers at least 60% on a revenue share system. The ads, by the way, are not text-based: the idea is to use mainly videos. Luthiano Vasconcelos joined our group and introduced his new project, Tuangr, a social shopping tool based on Chinese “tuangous” (“team buying” in Chinese), flash mobs where people meet for shopping a particular item and get group discounts. Luthiano wants to bring this to online shopping.

Opening session

After lunch, more people joined the event. Just as we got back to Gafanhoto I met Luli and a couple of other newcomers. I joined the discussion on collaborative journalism and was glad to meet Marmota, Ceila, Markun and Juliano Spyer there. This time, the discussion we started during BarCamp was not interrupted by comments on “how to make money with your blog” and got some great new examples from Liliana, Denis and Ricco. Again, the hottest topic was how to engage your audience to participate. Some of the suggestions were improve usability, stimulate offline meetings, use friendly language and properly acknowledge contributors.

Marmota / Malla / Ceila

After a full day, time for beer! This time, I could finally introduce Pinheirinho to everyone (we were going there on BarCamp, but it was closed). No doubt this was the best and longest “discussion”.



One Response to “BlogCamp – 1st day”

  1. Liliana Says:

    Hi, thanks for remembering me!
    Nice text!

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