User Generated Advertising

I’ve been to BarCamp this weekend, my first one! I’ll talk about it later, it was really exciting!

Well, anyway, this post is a little bit late – it should’ve been posted in December, actually. Almost 4 months later, here you go: my graduation paper, in PDF (and in Portuguese, sorry for those who can’t read it). From the abstract:

With the growing popularity of online content production and publishing tools, many users transitioned roles from consumers to producers, changing the traditional communication flow where the mainstream media is the broadcaster and the consumer is the receiver. This paper aims to analyze the online content production and how it ties to advertising.

Keywords: advertising, User Generated Content, Web 2.0, wisdom of crowds, long tail, new media, mass amateurization

You can download it here: As armas da raposa [PDF, 740KB]

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2 Responses to “User Generated Advertising”

  1. Andre de Abreu Says:

    Olá, Roberta!!!! Pois é, também adorei te conhecer. Tanto é que a srta. já está devidamente adicionada ao meu orkut 😉

    Bom, obrigado pelo comment. Realmente eis um exemplo de amor aos princípios que poucos jornalistas da mídia tradicional tem.

    De qualquer forma, vamos ver no que vai dar a lista de jornalismo participativo que o povo tá organizando na lista BarCamp. Bjos!

  2. thiane Says:

    Olá, seu blog é muito legal!! Você deveria escrever mais e virar minha consultora de assuntos Web 2.0. Olha, eu abri um wordpress uma vez e até hoje não descobri como eu cancelo a minha conta. Mas, se quiser, eu tenho um blog. É o http://www.vertente01.blogspot.com Mas esse aí não tem nada a ver com o mundo corporativo :>) Beijos

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